“Part of that is celebrating people for who they are. “We’re addressing an issue that impacts families and communities, so we don’t leave anyone behind,” the singer says. will donate a minimum of $1 million annually from the Elton John Eyewear collection to support the Elton John AIDS Foundation to increase HIV education and awareness. “I’m incredibly inspired by the commitment Walmart has made to bring much-needed awareness and education to these communities.” “Funds from the sale of Elton John Eyewear will help us reach the most vulnerable communities to help combat the growing AIDS epidemic in the U.S. One major reason John gives for teaming up with Walmart? The opportunity to give back.
Each frame has a temple tip silhouette with the classic “E” Star mark. Each frame is given a cheeky name, like “Rocketman,” a nod to his chart-topping hit (and most recent film), “ A-List” reflecting the peak of his career, and “ Prodigy,” representing how far the superstar singer has come from the shy piano prodigy born Reginald Dwight. Elton collaborated closely with the design team on product development, and on the branding. The result is Elton John Eyewear, a new line of accessible glasses launching this week at Sam’s Club and at Walmart.Įach pair in the eyewear line is inspired by the singer’s iconic style, alongside different eras of his music career. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.įor Elton John, quarantine wasn’t just about collaborating with fellow artists on new music - it was also a chance to work on a longtime passion project of his.
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